A Critique Of The Millennials By Suzy Menkes - 956 Words

A Critique of â€Å"Marketing to the Millennials† by Suzy Menkes In â€Å"Marketing to the Millennials†, Suzy Menkes addresses the importance of every luxury fashion brands to shift their marketing tactics within technology, particularly to market to the Millennials. Menkes asserts a concern to these luxury brand that they will be unrecognized to the Millennials if they do not advertise in a way that allures them. Millennials is the generation that has been actively interacting with the immense increase of technology. She recommends if these companies want to stay a popular functional company they will have to adjust to a different kind of marketing, which targets Millennials. While the increase of technology has had an increasing impact to the recent generations, companies should market to all generations instead of Menkes suggested targeted consumers, which is misdirected. Menkes begins describing several examples of traditional marketing tactics, such as the description of a hair spray commercial and a website know as Nowness.com. Nowness.com is a website created to personalize a consumer experience online, this is a profile on the interest the luxury companies have attain from the consumers interest. In her paper she introduces us to these luxury fashion brands with new marketing tactics that will improve exposure toward the Millennials. Furthermore she explains how if they do not change their marketing skills they will be lost to the recent generation. She continues, that the